Federalism and Constitution Essay

Federalism and Constitution Essay Federalism and Constitution Essay I am on the side of the federalists. Federalists believed that the constitution was perfect the way it was. Antifederalist disagreed and preferred a weaker government. â€Å"In framing a government which is to be administered by men over men, the great difficulty lies in this: you must first enable the government to control the governed; and in the next place oblige it to control itself.† I think in this quote it stresses why the constitution had to be made the way it was. First off we needed a document which could control the people but also control the government. The constitution was basically a written description of how the government was going to run. This way having it all written out would be easier to make sure power was not abused. â€Å"All men of sense will agree in the necessity of an energetic executive †¦ The ingredients which constitute energy in the executive are unity; duration; an adequate provision for its support; and competent powers.† I think this was maybe a slight to the antifederalists since it states that â€Å"all men of sense† would agree that the constitution was necessary. I think the part about it being a unity is also in support of the constitution. The constitution wants the power to be spread between different branches of the government. The antifedralists believed the state should have the most authority. I agree with these quotes. They are all pro constitution which is exactly my stance. I do feel that the constitution was necessary. The articles

Explaining the Start of Apartheid in South Africa

Explaining the Start of Apartheid in South Africa The doctrine of apartheid (separateness in Afrikaans) was made law in South Africa in 1948, but the subordination of the black population in the region was established during European colonization of the area. In the mid-17th century, white settlers from the Netherlands drove the Khoi and San people out of their lands and stole their livestock, using their superior military power to crush resistance. Those who were not killed or driven out were forced into slave labor. In 1806, the British took over the Cape Peninsula, abolishing slavery there in 1834 and relying instead on force and economic control to keep the Asian and Africans in their places. After the Anglo-Boer War of 1899-1902, the British ruled the region as the Union of South Africa and the administration of that country was turned over to the local white population. The Constitution of the Union preserved long-established colonial restrictions on black political and economic rights. The Codification of Apartheid During World War II, a vast economic and social transformation occurred as a direct result of white South African participation. Some 200,000 white males were sent to fight with the British against the Nazis, and at the same time, urban factories expanded to make military supplies. The factories had no choice but to draw their workers from rural and urban African communities. Africans were legally prohibited from entering cities without proper documentation and were restricted to townships controlled by the local municipalities, but strict enforcement of those laws overwhelmed the police and they relaxed the rules for the duration of the war. Africans Move Into the Cities As increasing numbers of rural dwellers were drawn into urban areas, South Africa experienced one of the worst droughts in its history, driving nearly a million more South Africans into the cities. Incoming Africans were forced to find shelter anywhere; squatter camps grew up near major industrial centers but had neither proper sanitation nor running water. One of the largest of these squatter camps was near Johannesburg, where 20,000 residents formed the basis of what would become Soweto. The factory workforce grew by 50 percent in the cities during WWII, largely because of expanded recruitment. Before the war, Africans had been prohibited from skilled or even semi-skilled jobs, legally categorized as temporary workers only. But the factory production lines required skilled labor, and the factories increasingly trained and relied on Africans for those jobs without paying them at the higher skilled rates. Rise of African Resistance During World War II, the African National Congress was led by Alfred Xuma (1893-1962), a medical doctor with degrees from the United States, Scotland, and England. Xuma and the ANC called for universal political rights. In 1943, Xuma presented the wartime Prime Minister Jan Smuts with Africans Claims in South Africa, a document which demanded full citizenship rights, fair distribution of the land, equal pay for equal work, and the abolishment of segregation. In 1944, a young faction of the ANC led by Anton Lembede and including Nelson Mandela formed the ANC Youth League, with stated purposes for the invigorating of an African national organization and developing forceful popular protests against segregation and discrimination. Squatter communities set up their own system of local government and taxation, and the Council of Non-European Trade Unions had 158,000 members organized in 119 unions, including the African Mine Workers Union. The AMWU struck for higher wages in the gold mines and 100,000 men stopped work. There were over 300 strikes by Africans between 1939 and 1945, even though strikes were illegal during the war. Anti-African Forces Police took direct action, including opening fire on demonstrators. In an ironic twist, Smuts had helped write the Charter of the United Nations, which asserted that the people of the world deserved equal rights, but he did not include non-white races in his definition of people, and eventually South Africa abstained from voting on the charters ratification. Despite South Africas participation in the war on the side of the British, many Afrikaners found the Nazi use of state socialism to benefit the master race attractive, and a Neo-Nazi grey-shirt organization formed in 1933, which gained increasing support in the late 1930s, calling themselves Christian Nationalists. Political Solutions Three political solutions for suppressing the African rise were created by different factions of the white power base. The United Party (UP) of Jan Smuts advocated the continuation of business as usual, that complete segregation was totally impractical but said there was no reason to give Africans political rights. The opposing party (Herenigde Nasionale Party or HNP) led by D.F. Malan had two plans: total segregation and what they termed practical apartheid. Total segregation argued that that Africans should be moved back out of the cities and into their homelands: only male migrant workers would be allowed into the cities, to work in the most menial jobs. Practical apartheid recommended that the government intervene to establish special agencies to direct African workers to employment in specific white businesses. The HNP advocated total segregation as the eventual ideal and goal of the process but recognized that it would take many years to get African labor out of the cities and factories. Establishment of Practical Apartheid The practical system included complete separation of races, prohibiting all intermarriage between Africans, Coloureds, and Asians. Indians were to be repatriated back to India, and the national home of Africans would be in the reserve lands. Africans in urban areas were to be migratory citizens, and black trade unions would be banned. Although the UP won a significant majority of the popular vote (634,500 to 443,719), because of a constitutional provision that provided greater representation in rural areas, in 1948 the NP won a majority of seats in the parliament. The NP formed a government led by D.F. Malan as PM, and shortly thereafter practical apartheid became the law of South Africa for the next forty years. Sources Clark NL, and Worger WH. 2016. South Africa: The Rise and Fall of Apartheid. London: Routledge.Hinds LS. 1985. Apartheid in South Africa and the Universal Declaration of Human Rights. Crime and Social Justice 24:5-43.Lichtenstein A. 2005. Making Apartheid Work: African Trade Unions and the 1953 Native Labour (Settlement of Disputes) Act in South Africa. The Journal of African History 46(2):293-314.Skinner R. 2017. The dynamics of anti-apartheid: international solidarity, human rights . Britain, France and the Decolonization of Africa: Future Imperfect? London: UCL Press. p 111-130.and decolonization

Marbury v Madison Coursework Example | Topics and Well Written Essays - 250 words

Marbury v Madison - Coursework Example In deciding the case the court stated that Marbury had the right to have the appointment however the court had no power to force him to do so. This decision elevated the power of the Judiciary to being the final arbiter in constitutional matters and thus an empowerment to the judicial fraternity. A contrary decision would mean that the congress was the ultimate decision maker and thus would have weakened the judicial power and given the congress higher position on legal matters. Justice John Marshall had to side with Marbury considering that he had been the previous secretary of state who was part of issuing the appointments to Marbury and hence his working ought to have been respected by his successor Madison. Further, Marshall had to protect the position of the Judiciary as the chief justice and set a precedent of the Courts as the final arbiter and constitutional watchdog. The court was not convicted that if they compelled the congress to issue the commission it would have complied with the same. To protect itself from any form of embarrassment and a point that it would have created a notion in the public that it was not as powerful as they knew it was prudent that the court stated that the although Marbury was entitled to the appointment but it could not force the congress to grant the appointment. The court has power to force compliance however this is made use of carefully. Where such order may embarrass the power of the court, the courts have always given reasons why they opt not to pursue the same. Where a writ of Mandamus is advanced by the court and the person being compelled ignores the same, it embarrass the power of the court and makes it look powerless. This explains the careful decision of the Supreme Court in Marbury vs. Madison. (Van Alstyne, W. W., & Marshall, J., 1969 p.

Letrery anaylesis Essay Example | Topics and Well Written Essays - 250 words

Letrery anaylesis - Essay Example As the author, John Updike sets the story in an ordinary environment, where people have become accustomed to the monotony of everyday life. Sammy and the other attendants are used to serving grumpy customers, for example that woman who is at the counter when the three girls come in. Sammy describes her as â€Å"†¦one of those cash-register-watchers, a witch about fifty with rouge on her cheekbones and no eyebrows†¦Ã¢â‚¬  (Updike 31). This kind of setting makes the girls stand out from the rest of the crowd, thus making Sammy mesmerized (Updike 32). The characters in the story are also well presented to fit their roles. For instance, Sammy is portrayed as a light-hearted teenager who is naturally attracted to the sight of the half-clothed girls. Sammy’s colleague Stokesie is portrayed as a young man who is forced to be responsible due to the fact he is married and has two kids. The most interesting character is Queenie who is the leader of the girls and is the epitome of beauty in a woman. Her beauty and the way she carries herself is enough to cause Sammy to quit his job in protest after Lengel embarrasses the girls because of their dressing. Updike uses a lot of imagery to add flavor to the story. For example, the herring snacks and beer glasses are used to show how rich the girls are, to be able to afford all those items. Updike also uses imagery to give the reader a clear picture of how the old people are stubborn. For example, Sammy talks about the old witch whose feathers he has to smooth. On the contrary, Queenie symbolizes beauty, and all that a woman should have (Updike

The Impact of ICT on an Adult in Employment Essay Example for Free

The Impact of ICT on an Adult in Employment Essay My Dad needs his laptop in order to run his weekend disc jockey business. These needs include keeping up to date and accurate computerised accounts of booking forms, receipts and other references. He also keeps the CD collection stored on the Laptop. It is essential that he uses his laptop to run his disc jockey business. The above reasons are a good example of why he has a Laptop rather than a Desktop computer because he can use the laptop while he is on the move. The Intel Centrino mobile technology enables my Dad to connect to the Internet without any wires. He has also used the Laptop to produce a user friendly website to advertise our business on the web as well as in the Yellow Pages. He also makes regular price and administrative changes to the website in order to keep in competition with other local DJs around the area. My Dad also updates the website in design and layout, as well as including new pages and photos. This enables customers to browse the website to see our set up and how the business is run. They can then book at disco online and my Dad checks the e-mail to see if any bookings have been received. He will then send out the correct documentation to the customer to confirm the booking. Having the Laptop has affected his working style in many ways. Before he didnt have a laptop computer, his bookings were hand written and kept in a folder. This meant that any record could have been lost or misplaced quite easily. Without the laptop computer, our advertising was limited to the Yellow Pages and leaflets only. Now, we can advertise over the net, enabling customers to see what theyre getting and booking confidentially online. Also, the cataloguing system of our CD collection was handwritten, and searching for requests was a tough task. Now, the collection is computerised and in alphabetical order. The Laptop computer meets my Dads needs well for a number of reasons. For example, it has dramatically changed his working style and the way he goes about his work. Also, he can now order CDs and disco equipment online from our Walsall and Birmingham based stockists. He can also order online motor and car electrical parts from the wholesalers, which is situated in Cannock. He also orders from other stockists around the country. It is essential that my Dad needs Sky+ because he comes home from a stressful day at work to relax in front of the television. The ordinary terrestrial television didnt suit his needs and therefore, we had Sky + installed. This is a service that allows him to record programmes while watching another. It also enables the viewer to pause, fast forward and rewind live television. As he is a busy person, he doesnt have the time to go the shops. As this service is interactive, he can order many items off the digital shopping channels, like QVC, Ideal World, Bid TV and Price Drop TV. He also books holidays off the Sky TV Travel Shop and FTN, formally Thomas Cook TV. Also, a new interactive service is coming to all Sky viewers, where they can buy groceries and everyday items from their local supermarket and have it delivered directly their house. As he has two jobs, he is a very busy person and needs to shop in the least time consuming way. The interactive and shopping channels on the digital service is an ideal way of shopping quickly and in the comfort of his own home. Sky+ meets my Dads needs well for a number of reasons. For example, when he works over, we record his favourite programmes, which he can watch when he gets home. Also, he can pause any programme while he is preparing any food or drink or if he needs the toilet. The interactive service also helps him, as he doesnt go to the shops that regularly, he can buy off the shopping channels. The majority of his purchased items arrive in good condition, but in some cases, he has had to send some of the items back to the suppliers due to damage of wrong item being sent out to him. He has also has a case where the item got sent to the wrong address and another where the item got lost in the post. My Dads phone is the current smart phone brought to you by Nokia. It has a 1-mega-pixel camera, which has a built in 4x digital zoom. These photos are stored on to the memory card and can be printed off at any Kodak Kiosk. Above all, it has a video recorder, which can record for as long as you wish. The phone also contains a built in photo and video editing package, so you can delete any unnecessary parts of your video or photo. It has an 8-mega-byte internal memory with additional add-on memory via the upgradeable memory cards you can buy at any electrical retailer. It also has Bluetooth technology, an MP3 player and the phone can synchronise with your computer via the supplied USB cable. With this cable, you can download upgrade applications for your phone. You can also download pictures, logos, videos and ringtones. Additional add-ons are available from many phone and electrical retailers to enhance the capabilities of this Nokia smart phone. My Dad needs his mobile phone for many reasons. For example, as he is a mobile DJ and is away from home due to engineering contracts, it is essential that he uses his mobile phone in order to contact friends and family via voice calling or text messaging. The above methods also enable friends and family to contact him. He also uses it to play games on it and download additional software upgrades, MP3 files, videos, pictures, games and ringtones. This enables him to keep his phone up to date with other models. His phone also has an Infra-red port, which he can challenge friends, family or other people to a game of his or their choice depending on whose phone it is. The phone also has Bluetooth wireless technology, which enables him to send any data to other Bluetooth users at high speeds, which is formally known as Quickshare. You can buy many Bluetooth accessories for the Nokia 7610. For example, my Dad has purchased a Jabra BT800 Bluetooth headset. He has brought this so he can make and receive call while he is driving. He has also brought a Hewlett Packard Bluetooth Dongle, which enables him to download additional software upgrades, MP3 files, videos, pictures, games and ringtones from his laptop. However, to enable the above devices to work, you must connect the device to the mobile phone, and perform a non-authenticity activity, which enables the two devices to connect automatically. My Dads mobile phone meets his needs well in many ways. For example, he can use the phone while he is on the go, very handy and useful to contact engineering suppliers while he is out on contract. Also, he can receive calls from potential customers who want a disco, and my Dad can give them a price of the job and send the a booking form to confirm the bookings. Most of all, he can contact friends and family, or vice versa, to see how things are going.

Can Fiction be Philosophy? Essay -- Literature Papers

This paper examines the relation between philosophy and literature through an analysis of claims made by Martha Nussbaum regarding the contribution novels can make to moral philosophy. Perhaps her most controversial assertion is that some novels are themselves works of moral philosophy. I contrast Nussbaum’s view with that of Iris Murdoch. I discuss three claims which are fundamental to Nussbaum’s position: the relation between writing style and content; philosophy’s inadequacy in preparing agents for moral life because of its reliance on rules; and the usefulness of the moral work engaged in by readers of novels. The evaluation of these claims requires a discussion of the nature of philosophy. I find that Murdoch and Nussbaum agree on the ability of literature to contribute to moral understanding, but disagree on the issue of what philosophy is. Therefore, they disagree on the question of whether certain works of fiction are also works of philosophy. I argue tha t the task Nussbaum assigns philosophy is too broad. Through the use of critical and reflective methods, philosophy should examine and sort moral claims. Literary, philosophical and religious texts contribute to moral eduction; keeping them separate helps us appreciate their distinct contributions, as well as respect their distinct aims and methods. Therefore, I conclude that Nussbaum’s inclusion of certain novels in philosophy cannot be sustained. In a recent article, Richard Posner examines the notion, advanced by scholars in the law and literature movement, that "...immersion in literature ... make[s] us better citizens or better people." (1) The focus of his discussion is a set of assertions, including a number made by Martha Nussbaum, concerning the moral influenc... ...h draws the following distinctions: literature does many things, philosophy does one thing (has one aim); literature is natural, philosophy is counter-natural; literature arouses emotion, philosophy tries to eliminate emotional appeal; literature is indirect, philosophy is direct; literature has no problem to solve, philosophy seeks to solve a few technical and abstract problems; literature is concerned with aesthetic form, philosophy does not aim at formal perfection. Murdoch says that she sees "no 'general role' of philosophy in literature" (p. 242). (15) See Frank Palmer, Literature and Moral Understanding (Oxford: Oxford University Press, 1992), chapter 8. (16) In considering what is characteristic of philosophy, I was helped by reading Derrida and Wittgenstein, by Newton Garver and Seung-Chong Lee, (Philadelphia: Temple University Press, 1994), chapter 6.

Marketing Plan of Mother Energy Drink Essay

Mother is an energy drink marketed to Australians and New Zealanders by Coca-Cola. Mother was introduced in late 2006 to compete with the two leading energy drinks on the market, V and Red Bull, which then dominated the $151 million industry and accounted for 94% of sales. Mother remained unaltered on the market for 18 months. Reports emerged in mid-2008 that Coca-Cola had undertaken extensive market research to re-evaluate Mother after it failed to equal or exceed the popularity of V or Red Bull due to most consumers reporting the original formulation to be distasteful. Coca-Cola altered the formulation with respect to taste and addressed consumer dissatisfaction in regards to the ungenerous standard 250 mL can by doubling the size to 500 mL without effect on cost, thus exceeding V and Red Bull which remained 250 ml. Mission statement The mission of Coca-Cola Company is very simple and clear which is to provide products and services that meet the beverage and business needs of customers and consumers. In doing so, they will provide sound and rewarding business opportunities and benefits for customers, suppliers, distributors and communities. Vision statement In the short-term, Coca-Cola will provide the highest quality to their consumers and business partnerships and value the work satisfaction and lifestyle of each associate. In the long-term, Coca-Cola will meet shareholder needs by achieving sustainable growth, and moreover, they want to strengthen relationships with the community and their responsibility to the environment Goals In term of products, Coca-Cola Company is trying to innovate with natural sweeteners, which have the potential to lower calories per serving, and they will also continue developing products fortified with additional nutrients to meet global consumer needs. Marketing overview Market category The launch of Mother Green Storm will be accompanied by an integrated marketing communications campaign, including sampling and social media. Mother Green Storm will be available in three pack sizes: 250mL, 500mL and 4 x 250mL. The new flavor will be available at supermarkets, grocery stores, corner stores and petrol stations Australia-wide. Market size The size of energy drinks market: According to this Statistics, energy drinks only hold 1% of shares in the drinks market. Market potential Mother energy drink will reach 20 percent market share of the total energy marketing share. Marketing structure Because there are lot of energy drink in the marketing such as red bull, monster, rock star, and amp and so on so this marketing is competitive. Trend 1. 1. Economic With the development of worldwide economy, more young people can afford to drink energy. More and more care about their heather, so they will pay more money for their drinking. 5. 2 Technology Energy drink is not like normal drink, it have many trace elements to replenish people which they loss. That need high technology to make it, the higher technology the better effect. Competitor analysis. As a famous energy drink company, Mother is a drink company marketed to Australia and New Zealand by Coca-Cola. Mother has several considerable competitors. The competitors could be classified as direct and indirect competitor. The direct competitor is like the monster, red bull, rock star and amp. The indirect competitors are like some vitamin water, sports water and coffee, which are has the similar effect as energy drink. For comparison, red bull is considered to be the most competitive energy drink. It is one of the most popular energy drink brand in the world and it is effective work. The other competitor is amp energy, which is belongs to Pepsi company. Strengths and weaknesses The form below is the Strengths and Weaknesses analysis on Mother’s significant competitors. | Red Bull Energy drink| AMP Energy drink| Strengths| 1. Many famous cooperative partner. 2. the ingredient is healthy reasonable 3. Long history. Selling well all over the world. 4. Effective work in anti-fatigue| 1. Owned by PepsiCo, has grantee of quality. 2. Many kinds of sort, multiple selection 3. good taste 4. cheaper than | Weaknesses| 1. side effect if drink too much 2. expensive 3. crisis of confidence 4. Not suit for teenager. | 1. High caffeine than most energy drink. No convenient transportation around. 2. intestines and stomach belly will disorder if drink too much 3. The durability is shorter than others| Performance The performance could be classified as the function and the quality. Mother is an energy drink marked to Australia and New Zealand. As for the function, the effect of this drink is let people feel energetic, has the energy to sports. Mother energy has the feature of durability. The quality of mother energy is also could be trustworthy. Mother is the one of the most popular local energy drink in Australia for many years. Positioning To position the market, it should be depended on the circumstance that what are the competitors doing, what are their recent imaginable actions. Energy Drink| Positioning| Red bull| 1. Red bull is doing economic sponsor for many competition for the stake of make brand more popularity2. The ingredient in red bull has been improved, in order to more suit for human body, more healthy3. They also changed the packaging to be more fashion, and let some sports star to be spokesperson. | AMP Energy drink| 1. AMP is positioning to more flavors of energy drink. Let people has more selection 2. Science 2008, AMP has sponsored NASCAR driver to spread the brand. Let more younger people drink it| Mother Energy drink| 1. Mother is the local brand in Australia, it can has more marketplace. 2. Recently, mother launched a new Energy drink variant to the market, featuring â€Å"Fuel Cap Bottle†. This drink is similar to the new mother taste and boasts mothers â€Å"8 energy ingredients† as the main push. | Buyer behavior Buying roles There are 5 roles in buying behavior, which are initiator, influencer, decider, buyer and user. * Initiator is the first person who points out the needs and wants. * Influencer is the person who influences the purchase decision. * Decider is who made final decision. * Buyer is the person who actual paid. * User is the person who used the product and the beneficiary. In this case customers who want Mother, could be these 5 roles. The buyer decision process There are 5 steps in buying process: * needs recognition * information searching * alternative evaluation * purchase decision * after purchase When people first time realize they need energy drink to provide energy, they will go to supermarket and looking for marketing information, see what market can offer them. After that, customers will compare the brands and flavor or even other criteria. In this case, people will find that Mother has lot different flavor, such as Mother Surge, Mother Lemon Bite. After they drinking, if the product performance over customer expectation, customer will be satisfied. However, if the product performance less than customer expectation, customer will be unsatisfied. People can buy Mother anywhere from the shop, supermarket or bodega Market Segmentation Market segmentation is portions of the overall market that are different from one another and it consists of consumers with similar characteristics and needs. A successful organization will understand that they cannot sell everything to everybody therefore marketing segmentation implies on the understanding of consumers and satisfy their needs better than the competition. The segmentation profile of Mother energy drink will be based on Australia such as geographical segmentation, demographic segmentation, psychographic segmentation as well as behavioral segmentation. Geographical| Australia is the sixth biggest territorial area in the world. It has a dispersed population where people from different places came to live in together as a nation. Its population is 23,155,161(August 2013). Moreover, the climate of Australia is tropical, being hot and humid all year, especially the middle of Australia. Thus, having the energy drink around, it cools their throat as well as providing the people with energy that is needed for some parts of the state, which requires them to work late| Demographical | The specific age group that would be interested in the drink Mother would be those from the age of 18 years old to the age of 25 years old. Due to the range of age factor, most of the target youth’s occupation is more likely to be students and working adults as well. There are still some students who take up part time jobs in order to earn more money while studying. They have got disposable income, which is used to spend on Mother, a convenience product. Mother may focuses on young men who are always in need of an energy booster in order to do bigger things. These young men would require an energy drink to stay up late at night, due to gaming, or for exercising purposes. | Psychographic| At the psychological traits, these consumers who purchases Mother, are those who belongs to the lower social class groups. These young adults ranging from the age of 18 years to 25 years old. They are young, enthusiastic, impulsive consumers, who seek to savor the new and offbeat product. They have less responsible so they can spend much of their income on trendy consumer goods and entertain themselves. Furthermore, they are active in both physical and social activities. For instance, consumers who do activities such as going to the gym, or doing sports regularly. Mother is also a form of sports drink for the sports people. As Mother portrays itself as an energy drink that could generate bigger ideas and doing bigger things as shown in the Motherland Advertisement marketed by Coca Cola, this results in consumers wanting to correlate themselves with the drink as they want to be portrayed as a capable person or a person with an energetic personality. Mother energy drink looks spanking new to young men as an all-natural drink with attitude since the branding on the cans is gothic and reminiscent of a tattoo. | Behavioural| The target market is using Mother Energy Drink as rejuvenated drink. Therefore, Mother can be aimed to offer the promotional package, which sells two 500ml cans of Mother for Woolworths and Coles. The usage rate will be leading to moderate to high user depends on their consumptions. This is because sportsmen who are constantly working out, they would be consuming more of these energy drinks to give them the energy they need while exercising. On the other hand, students who are constantly up late at night, studying, or doing leisure activities that requires them to stay up, would also consume the energy drinks in order to feel perked even in the early hours. Mother will be consumed mostly in the day and night compared to the afternoons. This is because these are the two crucial times in which these energy drinkers would need the energy to do their activities at home, a friend’s place or at the club or bar| Internal Analysis SWOT analysis is an analysis of company’s strength and weakness, also measures the opportunity within the market environment and investigates the threat that might affect their achievements. Strength 1. What does Mother do better than its competitors? And what is the advantages does Mother have over competitors?(http://www. youtube. com/watch? v=PSgusGf9OTk) Mother has opened market towards teens 2. It is clearly that this kind of videos uploaded on the internet for people who loves crazy staffs or who likes to enjoy their lives within limit life while they are young. 3. Hence, the advertisements told their audiences Mother can give your energy hit and the message sent to teens are whether you did any crazy things ‘Mother Made Me Do It’ which is interesting enough to become their advantages: grabbing Australia teens attention. Weakness 1. As long as they focus on the teens, other age group might be left out, such as housewife or ppl who already got a job, etc. 2. The limitation of targeted ppl is their weakness. other weakness such as unhealthy , as we looked up online the first news of Mother popped up as some teens got harm with drinking Mother or Mother contains more caffeine than other energy drink may cause death. Those kind of negative reports are super weakness for its sales. Opportunities 1. As we all know that Mother has developed 500ml bottle with new packaging appeared in the market. 2. This comparing with V and Red Bull’s 250ml bottle can be more cheap and enjoyable. I believe that this is capable enough to cater to public needs which then be seem as an opportunity. Treats 1. According to our previous interpret, Mother occupied 14% of the energy drinks market within Australia, which means as the market limitation mother faces more pressure and diluting of the current market. 2. Once new drinks come into the market, they will be the potential threats of diluting the drinks market. 7P’S * Product: from 2006 till now, Mother developed 7 different favours: Mother Surge, Mother Big Shot, Mother Lemon Bite, Mother Low Carb, Mother V8 Powered, Mother Frosty Berry, Mother Green Storm. All those developments can create values. * Promotion: Mother and Call-of-Duty recently joint together operating a new packing energy drink for the promotion of them both. * Place: we can see Mother energy drink in everywhere, vending machine, supermarket, local milk bar, etc. * Price: 500ml for one can is $3. 5 in the market. Comparing with 250ml V and red bull, this price is better. * Physical environment: for the product Mother, the tangible aspects are the big manufacturing companies V and Red bull. They hold most of the market shares. * Process: Mother has its Facebook, putting all activities on it for its fans to follow. * People: they have many strategic marketing methods like giving free samples in the stations, leaflets for its activities, and sponsor for music concerts.